In 2015 New Business Matters was contacted by a leading telesales company working on behalf of a major client in the materials handling sector.

Our services were needed when the decision was made to change the nature of their calling from telemarketing (effectively market research/intelligence) to telesales – where the only result that matters is a sales enquiry.

This change posed a serious challenge to the whole team (at all levels) and exposed not only a shortage of skills but also resulted in a real a slump in morale.


A series of one day interactive workshops were developed and delivered to teach new telemarketing skills and to instill fresh energy and confidence into every call.

Each course combined basic skills training from planning to closing stage with motivational encouragement and direction. Combined with new questioning skills, new out- of -the box ideas were introduced ensuring every call is productive.

Results- Let’s hear it from the customer!

“I am full of praise for the work that Jackie Gregory of New Business Matters has done on our behalf.

Our staff love the training and say it leaves them feeling empowered and confident, with new skills and techniques to work with. It has transformed the team and, more importantly, the results they achieved.

Jackie has had a major influence upon the newer and younger members of the team who have wholeheartedly embraced her methods and materials.

It is of huge value to us that we can give Jackie a brief of what we want to achieve and she delivers a course which both meets our needs and offers new perspectives, keeping our business moving forward and increasingly successful.

It has inspired our team leader to constantly find new and ingenious ways to maintain their focus and enthusiasm: growing hugely within her role. The prompt sheets and information check-lists they have created by themselves and for themselves to help them become ever better at gaining enquiries.  (We showed some to the client who had instigated all this and he was so impressed that he asked to have copies for training his own sales force!)

We look forward to a long and happy relationship with Jackie in the years to come”